AI is not spam

Why Deezer’s stance harms real artists

The debate around “AI music” has been heating up for months – and unfortunately, platforms like Deezer treat the topic far too simplistically. Instead of making a clear distinction between soulless mass uploads and genuine artistic work, they throw both into the same basket. The result: artists who put passion into their craft are stigmatized, simply because they use modern tools.

Let’s face reality:
Countless musicians already rely on tools like DistroKid Automastering, iZotope Ozone, or plugins powered by machine learning. These help polish songs, improve mixes, or add finishing touches. Does that make their music spam? Of course not. It just means the same technological progress we see in every field has also arrived in music.

And the difference couldn’t be clearer:

• Spam is when someone pushes hundreds of tracks per week – lifeless, cliché-ridden, designed only for clicks.
• Art is when an artist uses AI as a tool to realize a vision, deliver a message, or simply raise technical quality.

Deezer’s blind approach risks punishing the wrong people. Independent musicians who can’t afford high-end studios often depend on such tools. Ironically, these are usually the ones who pour the most heart and authenticity into their songs.

The truth is simple:
Music is not defined by the method but by the soul.
A track mastered with AI can still be profound, emotional, and moving.
A track recorded in a 200,000 € studio can still be empty and meaningless.

If Deezer really wants to fight spam, it must learn to see the difference.
Spam is not AI. Spam is the absence of purpose.

Tools: Suno